voluntary recall of some hello wild strawberry fluoride toothpaste sold in the united states announced august 10, 2023
here at hello®, we work hard to create products that are effective and friendly, and that includes being transparent. by mistake, some of our wild strawberry fluoride toothpaste for kids was filled in tubes with incorrect labels. while the outer carton correctly indicates hello wild strawberry fluoride toothpaste, the tube is incorrectly labeled hello fresh watermelon fluoride-free toothpaste. without the right labeling, there’s potential for unintentional fluoride exposure, and while fluoride toothpaste is safe when used as intended, ingesting too much fluoride could cause someone to become sick, especially kids. so we announced on august 10, 2023 that we’re recalling six batches of our wild strawberry fluoride toothpaste. if you think you may have bought the recalled product (sold on or after october 2022), please click the “get started” button below to confirm the product and submit for reimbursement. we’re sorry for the inconvenience and want to make this right for you, as soon as we can. we’re working hard to make sure our consumers always #brushhappy.
Click this icon 
on the lower right hand corner of your screen to get started
for any other questions about this recall
please call 1- 855-554-7567 monday through friday, 9:00 a.m. to 5:30 p.m. eastern time.
recall frequently asked questions
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what products are recalled?
we’re recalling six batches of our wild strawberry fluoride toothpaste for kids. If you think you may have purchased the recalled product, please click this icon
on the lower right corner of your screen. no other hello products are included in the recall, and any wild strawberry fluoride product purchased before october 2022 is not impacted by the recall. -
how do i know if the hello product i have is included in the recall?
Only 6 batches of mislabeled Fluoride Wild Strawberry toothpastes for kids are being recalled after being incorrectly filled in tubes labeled for hello® Fresh Watermelon Fluoride-Free Toothpaste for kids. if you have hello toothpaste in your home that you think might be recalled, we'd be happy to help you find out, so please click this icon
on the lower right corner of your screen to let our friendly virtual assistant help you. -
how do i request reimbursement if i have a recalled product?
if you purchased hello wild strawberry fluoride toothpaste for kids during or after October 2022, please click this icon
on the lower right corner of your screen and use our friendly virtual assistant to identify if you have recalled product. (please have the carton and tube handy, if you have them). once we confirm you do have a recalled product, you will be able to provide your information for reimbursement.